Hotel Advertising Campaign Pullman Reef Hotel Casino

After a long flight from Europe, we finally landed in tropical Cairns; Australia’s gateway to the Great Barrier Reef. Excited for four days of shooting Pullman Reef Hotel and Casino’s advertising campaign, we met the marketing team and discussed what we needed to get ready for the shoot.

We planned several lifestyle shots, some architecture images, as well as food and fantasy shots at the bar. As the hotel has its own zoo, we also had the option to incorporate animals, and since the state of Queensland allows visitors in the zoo to cuddle with a koala, we couldn’t avoid featuring this cute animal in our shots.

Working with a local modeling agency, we agreed on five models – three women and two men. Seeing that Asia is one of the main targets for the hotel, we needed to have at least one model of Asian ethnicity to appeal to the appropriate audiences. The make-up, hair and clothing stylists were local to Cairns and participated in all four days on set.

As we approached the first day of shooting, an unpleasant weather forecast predicted heavy rain caused by a nearby cyclone. The weather conditions were not important for the images at the bar or the casino since those areas did not have windows, however, any shooting on the pool deck needed a clear sky. As a result, we modified the shooting schedule last minute to account for the negative shifts in weather.

Shooting in casinos always requires following strict rules, so a special thank you to the manager of the casino that made it possible for us to shoot with real casino chips. Our time frame was based on the casino’s closing hours from 4 am to 9 am. The morning wakeup call for our models and stylists was at 3 am, and all shooting began promptly at 4 am.

The entire time, we were watching the clouds, waiting to catch a clear window that would allow us to shoot images on the pool deck. We were lucky when the poor weather broke for a short amount of time, allowing us to capture the images without any raindrops around the pool.

The lifestyle image at the bar was taken on the last day; it was steampunk time! Logistically speaking, this was our most complicated shot. We had to block off an entire section of the hotel, cover lights in the ceiling, construct light blockages with scaffolding, organize props, costumes, etc. Thanks to the impressive organizing skills of Entertainment Manager Bruce, we were able to arrange to have things like a gramophone, a deep-sea diver helmet, interesting cocktail glasses, instruments, and many more extraordinary props. Even though the weather was not very good, together we were able to produce beautiful images, yet another fantastic example, that there is no excuse (such as bad weather) to be unable to produce great results.

A huge and meaningful “Thank you!” to all you amazing people that were a part of this production, making this work possible!

Fairmont Royal Palm Marrakech

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Beachcomber Resorts and Hotels

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